Is VIP care while staying risk-aware a paradox?
Best-in-class customer service for highly active, genuine customers depends on full visibility. Just like good fraud risk assessment, identity and AML decisions.
In fact, the more time you spend identifying your genuine customers the less time you’ll spend managing costly, cumbersome review queues.
For organisations and industries focussed on creating growth whilst mitigating loss through criminal activity, TruNarrative has the perfect answer; Behavioural monitoring using better technology and a wider lens resolves the paradox.
Effective, safe commerce made simpler
In safe commerce, TruNarrative helps you spot your good customers faster while weeding out villains more easily. With the full profile picture and with TruNarrative data science you can spot problem gamblers, VIPs or a hero turning to a villain.
TruNarrative firstly focus on understanding an individual’s usual behaviour – the sequence in which they create event types, when they create them and the associated parameters for each. We then monitor for changes in that behaviour on the basis that certain patterns and sequence can be used to predict a new event type such as problem gambler, high profile VIP abandoning brand or preparing for a big ticket purchase.
Machine labour adds speed and saves costs
Machine learning excels at spotting good customers because there is more data on them. TruNarrative enables you to apply data science to identify these heroes. You’ll give them the excellent treatment they deserve. And by identifying more good customers early, the review queue shrinks so you save costs.
The power to please rests in a single unified platform
TruNarrative’s workflows allows you to carry observations forward from on-boarding. This preserves relevant information and insight to immediately tailor your customers experience. The unified platform then layers more relevant insight in a single place as the customer builds up a transaction history.
Reliably and consistently, TruNarrative distinguishes valuable highly active customers from criminals. With all the knowledge in full view, you’ll be sure to give your most valuable spenders a smooth, satisfying experience.
In today’s world people expect things to happen quickly. More than anyone VIPs don’t like to wait when they are spending money. You certainly don’t want to lose them to your competitors. Yet delays in on-boarding and transactions do cost: not simply sales but also brand loyalty.
The TruNarrative platform reliably distinguishes these people quickly. You’ll give your impatient, active spends the Very-Important-Person service they deserve
Spotlight on Behavioural Monitoring Journey
Distinguish your hero customer
Utilise Behavioural Monitoring alongside AML and Transaction Fraud Monitoring to accurately distinguish your very best customers.
Understand each individual customers behaviour. Quickly spot changes in this typical behaviour to predict changing opportunity… or risk.
Easily and quickly utilise relevant, external data alongside your own transactions to spot changes in behaviour to create relevant interventions.
Reduce queue times by first focusing on identifying your most valuable customers.