Behavioural Monitoring

Viewed through the wrong lens, the most valuable customers resemble villains. Customers most meriting your time and attention trigger checks that create friction. The irony is obvious. How to distinguish money launderers and account takeovers from high-spending genuine customers? Use behavioural monitoring and apply contextual information. 

TruNarrative Behavioural Monitoring
TruNarrative | Contact Us

Is VIP care while staying risk-aware a paradox?

Best-in-class customer service for highly active, genuine customers depends on full visibility. Just like good fraud risk assessment, identity and AML decisions.

In fact, the more time you spend identifying your genuine customers the less time you’ll spend managing costly, cumbersome review queues.

For organisations and industries focussed on creating growth whilst mitigating loss through criminal activity, TruNarrative has the perfect answer; Behavioural monitoring using better technology and a wider lens resolves the paradox.

 

Effective, safe commerce made simpler

In safe commerce, TruNarrative helps you spot your good customers faster while weeding out villains more easily. With the full profile picture and with TruNarrative data science you can spot problem gamblers, VIPs or a hero turning to a villain.

TruNarrative firstly focus on understanding an individual’s usual behaviour – the sequence in which they create event types, when they create them and the associated parameters for each. We then monitor for changes in that behaviour on the basis that certain patterns and sequence can be used to predict a new event type such as problem gambler, high profile VIP abandoning brand or preparing for a big ticket purchase.

Machine Learning

Machine labour adds speed and saves costs

Machine learning excels at spotting good customers because there is more data on them. TruNarrative enables you to apply data science to identify these heroes. You’ll give them the excellent treatment they deserve. And by identifying more good customers early, the review queue shrinks so you save costs.

 

The power to please rests in a single unified platform

TruNarrative’s workflows allows you to carry observations forward from on-boarding. This preserves relevant information and insight to immediately tailor your customers experience. The unified platform then layers more relevant insight in a single place as the customer builds up a transaction history.

Reliably and consistently, TruNarrative distinguishes valuable highly active customers from criminals. With all the knowledge in full view, you’ll be sure to give your most valuable spenders a smooth, satisfying experience.

Behavioural Monitoring Impatient People

Impatient People

In today’s world people expect things to happen quickly. More than anyone VIPs don’t like to wait when they are spending money. You certainly don’t want to lose them to your competitors. Yet delays in on-boarding and transactions do cost: not simply sales but also brand loyalty.

The TruNarrative platform reliably distinguishes these people quickly. You’ll give your impatient, active spends the Very-Important-Person service they deserve

Spotlight on Behavioural Monitoring Journey

Distinguish your hero customer

Utilise Behavioural Monitoring alongside AML and Transaction Fraud Monitoring to accurately distinguish your very best customers.

Profiling

Understand each individual customers behaviour. Quickly spot changes in this typical behaviour to predict changing opportunity… or risk.

Layering data

Easily and quickly utilise relevant, external data alongside your own transactions to spot changes in behaviour to create relevant interventions.

Queue managment

Reduce queue times by first focusing on identifying your most valuable customers.

Behavioural Monitoring works well with

Application Fraud

TruNarrative prevents application fraud by creating the perfect balance between traditional methods of detection and the latest techniques. 

Find out more

Transaction Fraud

Transaction Fraud

TruNarrative combines rules, data, machine learning and human intuition to prevent fraud that occurs during a customer transaction or interaction.

Find out more

AML Monitoring

AML Monitoring

A flexible rules engine, machine learning and efficient case management system lie at the heart of the TruNarrative solution for AML Monitoring. Ensuring you comply whilst keeping cost low and transactions smooth.

Find out more

Consortium

Consortium

Sharing insight across organisations is proven to be more effective than working alone or in silos. Our platform allows you to securely share and communicate across peer groups and geographies.

Find out more

Machine Learning

Machine Learning

Machine Learning and human insight combine in the most advanced solution. Human judgement contributes throughout.

Find out more

App Store - Partner Apps

App Store

The world is awash with Big Data. With endless apps ready to use, inside TruNarrative, you can find new suppliers in the app store, or ‘bring your own’ valued supplier or service and integrate them in minutes.

Find out more

Behavioural Monitoring is ideal for these markets

Application Fraud | Payments

Payments

Tackle fraud & risk at every stage of the payment lifecycle by layering detection strategies and technologies to find that perfect balance between revenue and risk detection.

Find out more

Online Gaming, Markets

Online Gaming

Comply with social responsibility, age verification and anti-money laundering regulations whilst nurturing your genuine, VIP customers. Do this by truly understanding the whole story on each customer.

Find out more

eCommerce, Markets

eCommerce

Merchants seek to find and retain good customers, without declining genuine customers who might trigger their risk profiles. TruNarrative shows which are your hero customers from the villains.

Find out more

Alternative Finance

Alternative Finance

New channels use digital technology to connect people to the financial instruments they desire. As opportunities blossom, strong risk controls become essential.

Find out more