Argyll Entertainment Partners with TruNarrative to Deliver Affordability Assessments into their Customer Journey


Online gambling operator choose Affordability, ID verification, Transaction & behavioural monitoring platform to bolster onboarding and responsible gambling strategies.

TruNarrative, has partnered with operator Argyll Entertainment to enhance their overall onboarding, compliance and safer gambling processes, as part of their commitment to deliver a safe, secure and responsible gaming environment for their customers in line with the latest UKGC guidance.

TruNarrative’s platform enables businesses to safely, quickly, and compliantly onboard, transact and manage their customers without friction and delivering a world-class UX.

Through a single API users can automate customer journeys to digitise KYC, KYB, AML, Behaviour Monitoring, Document Verification, AML reporting, Fraud detection, Credit and Affordability checking and full customer management.   The platform deploys Ai driven orchestration, decision science and integrates into over 50+ third party data sources to enrich all decisions and transactions globally.

Argyll Entertainment, established in 2016 and recently acquired by Esports Entertainment Group, Inc, operates multiple websites including its flagship SportNation brand, with a customer base primarily in the UK and Ireland. This year Argyll Entertainment made it onto the EGR power 50: ones to watch list.

Following recent guidance from the UKGC around affordability and player protection, Argyll Entertainment went to market for a solution or solutions which would help them build more robust affordability screenings into their responsible gambling strategy.

Using the TruNarrative solution, Argyll Entertainment will be able to monitor player transactions & behaviour in real time and carry out automated affordability assessments without requiring players to upload excessive documentation.


Argyll Entertainment will be able to build behavioural monitoring, transaction monitoring, affordability & income indicators into their customer journeys. Bringing a seamless low friction automated on-boarding and monitoring process for the player and an intuitive single user interface for Argyll Entertainment.

Using the TruNarrative single API, Argyll Entertainment can quickly adapt its onboarding and monitoring processes without the need for technical resources. This allows the operator to easily make rapid strategy changes inhouse enabling compliance with future regulation and guidance.

Within the TruNarrative interface, Argyll Entertainment will also have access to a full case management system for manual review and referrals and a comprehensive audit trail for instant recall of all data for regulatory purposes.



Phil Bell – Commercial Director at Argyll Entertainment

“We’re really pleased to be working with TruNarrative to deliver a robust solution to effectively monitor and protect our players. Player affordability and safety on our sites is our priority and the addition of TruNarrative will help ensure our players continue to enjoy our sites responsibly”

Meet Adam Doyle, TruNarrative Head of Gaming

Adam Doyle – Head of Gaming TruNarrative says;

“We are excited to be working with Argyll Entertainment, and look forward to helping them protect their players and grow as a business.

With access to our Affordability and player monitoring capabilities, they will be able to better understand their players spending and affordability, setting triggers to alert when spending or behaviour changes or thresholds are met.”


Talk to Adam to find out how TruNarrative can help with Affordability, Responsible gambling and Regulatory Compliance

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About Argyll Entertainment:

Argyll Entertainment AG, incorporated in Switzerland, with operational support services in London, UK and Malta, is licensed and regulated by the UK Gambling Commission and the Irish Revenue to operate online sportsbook and casino sites in the UK and Ireland respectively.

Since launching its flagship brand, in the summer of 2017, Argyll has established itself as a fast growing and innovative gaming company within the UK and Irish market leveraging its expertise in marketing, technology, risk management and regulation to offer its customers an entertaining, safe and secure online gaming experience, an award winning rewards programme and access to exclusive sports and gaming content.

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