FREE monthly fraud analytics reporting!
Did a given customer pass with flying colours, or scrape by based on your rules and scorecards? Typically, companies don’t take enough notice of the insights gathered during the on-boarding process. Conventional approaches carve up on-boarding and transaction processes. The resulting silos split stages in the customer lifecycle. This prevents the whole story from being easily known.
From a risk perspective, the company enters transactions with at-best partial sight of the customer’s risk profile. That’s like driving with one eye shut. However, there is another way. TruNarrative allows you to use all your data products, scorecards and insights at every stage. That way, you’ll know exactly who your customer is, at any stage of your interaction whilst recognising the need to adopt different strategies for the different life stages.
Deploying a mixture of proven scorecard and rules management, cemented with your customer insight and a process that continually learns and evolves we weed out the suspect transactions only and real customers will enjoy smooth transactions.
Criminals may compromise an identity, or maybe hide behind what seemed like a genuine persona and individual circumstances may change a customers otherwise good behaviour. Don’t take today’s hero customers for granted. No robust risk-based approach makes this mistake.
The power to rescue your genuine customer by raising the alarm about a facility takeover before it harms your customer? With TruNarrative this is a reality.
TruNarrative maintains visibility on actual human behaviour. If a verified identity begins to act out of character, TruNarrative will notice and real-time flags will alert you. Decline dubious transactions and communicate your concern with professionalism, and you’ll earn your customers’ appreciation. The customers you protect will thank you with their loyalty and positive word-of-mouth.
Companies often try to nurture their largest customers or VIPs but this is becoming more difficult in the on-line world where their activity may resemble that of money launderers and fraudsters. The problem? Hero customer activity can look the same as criminal behaviour and therefore it is likely you will be creating friction for those very customers who should be your best. By carrying over context from on-boarding, layering more relevant insight in one place and applying techniques like Machine Learning, TruNarrative can genuinely distinguish this activity so you can be sure to be giving genuine heroes a smooth experience. That’s why monitoring matters.